University/Organization
California State University, Fullerton

Title
Critical Communications Skills: A Profile of What Technical Proficiencies Entry-level Public Relations Professionals Need to Succeed

Synopsis
In recent years, studies focusing on public relations education and practice have shown dissatisfaction by workplace professionals in regard to the level of abilities, skills, and experience of recent college graduates entering the profession. This research identifies key skills, abilities and experience that entry-level public relations professionals should posses.

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