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GULA, JOANNE – SHEN, JIAXI | | HUIC

University/Organization
Mass Communications and Center for New Media
Colorado State University
Pueblo, Colorado

Title
An Analysis of Legal Cannabis Product Advertisements in Colorado

Synopsis
Over 200 print advertisements for legal cannabis products in Colorado are analyzed in three major cities for recreational dispensaries. A content analysis was conducted using three major publications to find out what incentives were utilized in these print advertisements. These include the use of promotions, visuals, social media, and any means utilized to entice consumers to purchase their products.

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