Yonsei University

Saving Bukchon: Preservation of the Historic Urban District in Seoul, Korea

Since the 1970s, Bukchon, a historic residential area in Seoul, has faced intense conflict between residents and the city government regarding preservation and development. When a new incentive based regeneration plan began in the 2000s, the area took a new turn as a popular tourist destination and a model preservation project, even winning a UNESCO prize. This paper examines and evaluates the rhetorical strategies of government policy in Bukchon.

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