University/Organization
College of Business Education
Northwestern University, Philippines
Laoag City, Ilocos Norte
Philippines
College of Business Education
Northwestern University, Philippines
Laoag City, Ilocos Norte
Philippines
Title
Comparative Analysis of Electric Vehicle Purchase Behavior Across Generations X, Y, and Z: The Mediating Role of Environmental Concern
Synopsis
This research examines the differences in electric vehicle purchasing behavior between Generations X, Y, and Z, focusing mostly on how environmental concern mediates such discrepancies. The current global concerns towards sustainable means of transportation prompt this study to look into how each generation views these types of cars before using its attitude as a predictor for purchase choices.