Department of Information Science
Impression Management and Social Media Use as Success Factors for Crowdfunding: A Comparison between Projects from Germany and the USA
Crowdfunding is an alternative form of financing, which allows capital-seeking entrepreneurs to fund their efforts and put their projects into practice. The success of crowdfunding campaigns is determined by mobilizing as many investors as possible. This paper presents an empirical study on success factors of crowdfunding by focusing on social media usage and impression management techniques. The results will be compared between entrepreneurs from Germany and the USA.