Communication & Media Arts Department
The University of St. Francis
THE TALE OF TWO CREATIVES: THE MATURING OF INTERGRATED VISUAL COMMUNICATION
The maturing of visual technologies into visual culture has provided a glimpse into the future life of creative mediated communication. As mass communication and visual art become more intimately intertwined they bear offspring. The study investigates contemporary research and practice leading to IVC (Integrated Visual Communication) through professional experience, academic articles, discipline-based trade magazines and professionally based textbooks—1979 through 2015.